What is SEO?
SEO, or search engine optimization, is the process of optimizing websites so that they well rank on search engines through organic (non-paid) searches. This is one of the most crucial marketing strategies for any business.
As Google aims to provide a positive user experience for its searchers, it wants to present the best possible information available. Therefore, the focus of SEO efforts should be the process of making sure search engines recognize your content as the leading information on the web for a particular search query.
On-page vs. off-page SEO:
On page SEO refers to the strategies that you implement on your webpages themselves, including everything from the design and written content, to your metadata, alt text and more.
Off page SEO refers to the steps you take outside of your pages. This includes elements like external links, social posts and other website promotion methods.
Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately signaling
to Google that your site is a significant player on the internet. By letting Google know that your pages are important and that people are interested in learning about what you have to offer you can help your pages rank higher and gain more traffic.
Deference between on page and off page:
Both on-page and off-page SEO are essentials in driving traffic to your site and in ultimately signaling to Google that your site is a significant player on the internet. By letting Google know that your pages are important and that people are interested in learning about what you have to offer,
you can help your pages rank higher and gain more traffic.
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Published on: Aug 4, 2022
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