Digital Marketing Success Stories : The 5 Campaigns that Brought Positive Results

Times of India

Campaign Objective: To reinstate the presence of newspapers in people’s lives.

Unique Selling Proposition: A short film narrated by famous lyricist Gulzar conveying the message of relationships that never change.

Resulting Reverberation:

22 million views and counting for the film

Nostalgia for the print newspaper

Reinforcement of the role of newspapers in our lives

Zomato

Campaign Objective: To promote the Zomato community of foodies through a highly interactive digital marketing platform.

Unique Selling Proposition: Incorporating memes and current issues into their digital marketing strategy.

Resulting Reverberation:

Remarkable and prominent presence on social media

Motivating people to join the Zomato community

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Published on: Aug 30, 2023

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