Times of India
Campaign Objective: To reinstate the presence of newspapers in people’s lives.
Unique Selling Proposition: A short film narrated by famous lyricist Gulzar conveying the message of relationships that never change.
Resulting Reverberation:
22 million views and counting for the film
Nostalgia for the print newspaper
Reinforcement of the role of newspapers in our lives
Zomato
Campaign Objective: To promote the Zomato community of foodies through a highly interactive digital marketing platform.
Unique Selling Proposition: Incorporating memes and current issues into their digital marketing strategy.
Resulting Reverberation:
Remarkable and prominent presence on social media
Motivating people to join the Zomato community
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Published on: Aug 30, 2023
Visits: 138